SALES & MARKETING
Why outsource Multistream International for all your Sales & Marketing needs?
This is the number one question that we are asked. Often people who are not accustomed to the idea of outsourcing can become confused by the very notion of what we do. Even though we may think that outsourcing is a term that people understand, that isn’t always the case.
An increasing number of top business magazines and online offerings are sharing about the idea of “outsourcing” It seems that more businesses are outsourcing pieces of their business to trained and skilled professionals. If you find yourself asking “What is an Outsourced Sales and Marketing Company” here are some of our simplest answers:
1. What is Outsourced Sales?
Sales outsourcing is simply this: outsourcing a portion or entire sales activities to a trusted 3rd party sales team. Using a sales outsourcing partner allows companies to attract and maintain a sales force without having to make them full or part-time employees. The amount of money that is spent on hiring and firing staff is staggering. Forbes Magazine shared that business spend over $3,300 per hire. This cost can be a huge risk to businesses as they seek out new staff Outsourced sales companies, lower the risk for companies by sharing the risk.
Together, both companies work to find sales and solutions and increase profit.
Examples of areas of sales that could be outsourced:
– Lead Qualification or Lead Generation
– Management of particular customer segment or territory. e.g. a company becoming an outsourced sales partners for a province or direct demographic area
– A new product line or service that is ready to go to market
2. What is Outsourced Marketing?
Outsourced Marketing is outsourcing a portion of entire an entire Marketing Strategy to a trusted 3rd party marketing team. For Marketing operations, the risks are the same with internal hires. There is always an associated cost and risk to bring on a new staff.
Some of the benefits of outsourced marketing is:
– Companies can find access to higher quality talent and abilities then they might be able to attract to a full time, in house marketing. If they need a certain skill for a certain project, they can find it for a fraction of the cost.
– Outsourcing Marketing can lower the overhead that would be required to house an entire Marketing team. It is so difficult and truly rare to find one person that is skilled at all the disciplines that a Marketing strategy needs to be complete.
– Simplification of tasks. An outsourced marketing company is solely focused on your marketing needs, and will not be caught up in the day to to day tasks that an in-house staff are subject to.
The question of “What is an Outsourced Sales and Marketing Company?” isn’t going away anytime soon. It is something that all of us will have to become more and more educated with. Everyone loves something shiny and new, but when the glean wears off you want substance over style. Like any partnership in business, choosing a partner that has similar business values and culture is of vital importance.
At Multistream International, sales are our passion and drive. We are a sales and marketing outsourcing company with services and partners for everywhere your business connects with customers. We ensure that customer touch points are done well. Our services are a seamless integration with your business as we identify areas of strength, address your needs and bring a dedicated team of sales professionals to go out there and crush your targets. From lead generation, to managing your sales pipeline to social media, we have solutions that can expand your market share and increase your revenue. Together we have a single-minded focus on making you lean, adaptable and more profitable.
Our solutions for B2B lead generation, lead qualification, lead management and sales outsourcing are always customized to fit your needs and business. No two business are alike, and no two sales needs are exactly the same. Whether you are looking for someone to manage the entire sales pipeline, or someone to help with B2B Lead Generation, we find a solution that provides real value and opportunity to increase sales & revenue. We will never prescribe you to a pre-set program, rather we will take the time to get to know you, your company and your unique challenges.
B2B Lead generation – how to generate leads?
As a Sales and Marketing company, we understand how important it is to generate new leads for business. One quick search online will provide thousands of articles giving tips and hints. From using Social Media more effectively to optimizing SEO and PPC, there is more advice than ever.
Here are 3 tips to generate new sales leads that you can start doing today!
1. Practice your public speaking skills and offer your skills at Industry Events, Conferences and Trade Shows:
Nothing will get you noticed faster at an event then being the one on stage! B2B Lead Generation is alive and well when you are speaking at a public event. Giving a presentation at an event that is relevant to your industry gives you instant credibility and places you in a league about the rest of the attendees. When you share your knowledge and give your expertise, you show potential clients that you care and that you can be trusted. That is when B2B Lead Generation is at it’s best, when you have the opportunity to share your solution to an audience that wants to hear. Be sure to follow up with those attendees with a call or customized e mail. The people you met when you speak can be invaluable connections and potential clients.
2. Customer Referrals:
This is the most gratifying of B2B lead generation. There is nothing like the feeling of getting a sale through the referral of a happy customer. It shows that you provided value for the previous sale and that you will do the same for the existing potential client. Not only does it show your business can be trusted to deliver what it has promised, but a lead that comes from a referral is often well-qualified. It will make your job easier and continue the circle of value and positive experiences. Don’t be afraid to ask satisfied customers for referrals and opportunities to extend that same value to others.
3. Face-to-Face Networking:
It is undeniable that Social Media and the Internet has become the new norm for networking. It is often the benchmark for B2B Lead Generation and the preferred method to drum up new leads. But what about face to face communication? No matter how wide spread the internet and social media becomes, there will always be a need for networking in person. There is no other mechanism that can give you instant feedback, whether spoken or unspoken, on a sales pitch or first introduction. There will always be a place for the handshake and the warm feelings that come from a smile, a laugh or an instant connection with a prospect. And often these face to face interactions are the most meaningful ways to find B2B lead generation. As sales professionals we want to leverage technology where we can, and continue to peruse the face to face connection as a means to generate sales leads.
Let’s connect and see if we can work together to bring more business and revenue to your company. It is always worth a conversation.